This Digital Marketing course is designed to equip students with in-depth knowledge and hands-on skills in digital marketing, social media marketing, social media strategy, and the integration of generative AI (Gen AI) into modern marketing practices. The course emphasizes strategy, tools, analytics, and AI-driven content creation, enabling students to develop real-world campaigns and use cutting-edge technologies.
- Knowledge on digital marketing concepts, marketing funnels, and consumer behavior
- Learn SEO, SEM, email marketing, and social media advertising strategies
- Develop content using GenAI tools (e.g., ChatGPT, Jasper, Canva) for blogs, ads, and campaigns
- Build AI-powered websites using platforms like WordPress
- Gain practical experience with real-life projects, campaign simulations, and performance tracking
- Design a capstone project: a 360° digital campaign for a real or fictional brand
After the successful completion of this Digital and Social Media Marketing course, learners shall be awarded with joint-certificate by the Bharati College (Delhi University) and RKFMA. These certificates shall be non-credit in nature but can be helpful while applying for various work-opportunities whether for internships and jobs.
Apart from the Digital Marketing Course certification from the College, optional certifications from Google, Meta (Facebook), and HubSpot are also encouraged and can be pursued independently by students for additional credentials. Guidance shall be offered by the trainer wherever possible.